Whether you work as a used car salesperson or are simply looking for the best way to sell your old car at a premium, social media platforms can prove quite useful in the process. Social media platforms such as Facebook and Instagram are ripe for picking when it comes to positioning your junk car on the local market and attracting the attention of both drivers in need as well as resellers and refurbish businesses.
However, creating an attractive ad for your junk car, regardless of the condition, mileage or price tag you set your eyes on, can be tricky for several reasons. Let’s take a look at several practical steps that can help you not only sell your old car successfully but also develop a system for doing so again down the line, should you find car sales exciting enough to build a career in.
The Advantages Of Selling Junk Cars On Social Media
Before we take a look at potential sales opportunities on social media platforms, let’s discuss what makes these communication channels so unique. Depending on your location, you will always reach more potential buyers than you would through printed, radio or television ads for your junk car.
Justin Price, Head of Marketing at WoWGrade spoke on the matter briefly: “Whether you want to sell your house, your car or any form of property while attracting local buyers who might already know who you are, you can’t go wrong with social media. Apart from legal and tax paperwork which comes after the buyer is found and the price agreed upon, the process can be self-managed in its entirety.”
Likewise, creating and managing your own marketing materials for whichever car you choose to sell is as easy as taking photos and uploading them to the platform yourself without a middle-man to worry about. If you want to change the details of your deal, the price range or set special conditions of your sale – that can be done too. Social media platforms can make marketing your junk car and finding the right buyer for it a straightforward process.
Utilize Specialized Writing Tools
When it comes to creating ads for your junk car sales on social media, it’s important not to do it by hand. Specifically, you should always refer to tools that are designed with writing and editing in mind to avoid proofreading and formatting errors. That way, your ads will be found by more potential buyers, leading to quicker sales. That being said, some of the tools you should consider using include:
- Trust My Paper – Professional writing platform with outsourcing services, capable of creating a wide range of written content, including social media.
- Grammarly – Writing tool designed with grammar, spell checking and text editing in mind once your content is created.
- Grab My Essay – Writing service dedicated to assisting individuals with their written content in terms of additional copywriting, editing and formatting.
- Hemingway – Online service designed with the intent to make written content more legible and easier to read, making it perfect for online ads prior to publishing.
Partial Or Bulk Sale
The first thing you should decide on when selling a junk car on social media is how you want to sell it in the first place. Do you want to sell your car as-is, or do you want to sell it for individual parts?
Selling your junk car as-is might be easier and less taxing on you, especially if you are not familiar with cars in general. On the other hand, partial sales of individual parts might net you more profit at the end of the day, depending on your car’s current state. Likewise, finding the right buyers for either bulk or per-part sale will require a different approach to marketing on social media – make sure to choose your approach carefully.
Create Representative Content
No one knows your old car better than you. That being said, it’s especially important for you to create representative content that will showcase it in the best possible light. Photos, videos and even written descriptions that can accompany your ad will do wonders for attracting potential buyers.
The more detailed your content is, the better your odds will be at landing potential buyers more quickly as a result of your upfront information. Tools such as Studious and Evernote can be utilized to write and format written text to accompany your multimedia content, ensuring that there are no doubts about your junk car’s description.
Set Your Sales Parameters
Once you create photos, videos, and descriptions for your junk car, you should set a price point and expectations for your ad before publishing it. It’s important to be flexible when it comes to selling a junk car on social media, especially since you might attract a local buyer who might be familiar with who you are and thus try to bargain for it.
Set expectations and sales parameters for yourself before you accept any visits and make sure not to give off your junk car below the price. While it may be unusable to you, the buyer will more than likely find a use for your junk parts, leaving them with a net profit – take that fact into consideration.
Look Out for Potential Buyers
While you can set notifications for your social media feeds, it’s best to keep an eye out for potential buyers personally. Set aside sometime each day for your social media platforms and make sure to check your ad (or ads) periodically to ensure no new messages have arrived. Alternatively, tools such as Best Essay Education and Readable can be used to write automated messages which can be sent to incoming ad queries immediately until you get around to reading them in person.
People who buy junk cars typically hunt for different ads at the same time, making it a priority for you to respond to their messages as soon as you can. This will result in more effective advertisements on your part, ensuring that the junk car you’ve marketed finds its new owner more easily.
Testimonials For Future Reference
Lastly, once you have successfully found a buyer for your junk car, you should ask for a testimonial and a review from them for future reference. When it comes to online sales, social proof will play a major part in your ads’ efficiency.
This means that any time you sell a junk car or a spare part via social media, you should ask for a small quote or a review from your buyer and use it in further marketing efforts. Testimonials will build your credibility with future ads and make sure that sales of junk cars or any related items go more smoothly down the line.
Selling a junk car on social media might seem like a stretch at first – after all, why would someone look for a junk car to buy on social media specifically? As we’ve mentioned previously, people are social animals, and as such, social media provides a great way for us to find what we are looking for in our local area.
Don’t undersell your car’s value and try to get rid of it as fast as possible. Test the waters and see how much it would be worth realistically before you accept a proposition made by a potential buyer. Once you get into the habit of publishing social media ads on junk cars, it will be much easier to make informed sales decisions going forward.
Guest Post Author Bio:
Angela Baker is a self-driven specialist who is currently working as a freelance writer at SupremeDissertations writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.